LUNA SALAHIE
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Luna Salahie in a black gown with pink satin sleeves

Fashion & Event Production

Luna Salahie

Creative DirectorProduction CoordinatorContent CreatorCo-Founder, Society Twenty Two

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More About Me

01 — Story

My name is Luna, I was born and raised in Aleppo, Syria, a city filled with history and art. My earliest memories are painted with creativity; piano lessons with my brother, dance classes with my best friend, reading Arabic poetry with my grandfather, and painting beside my grandmother in her studio.

Art was always around me, shaping the way I saw the world.

But the place that truly shaped me was my father's business. His grandfather had started a textile factory decades ago, and it became the heart of our family. I loved going there with him, running my fingers over the fabrics, watching colors transform, and seeing something ordinary turn into something extraordinary.

We also had a small shop in an ancient market. My grandfather would sit there, listening to oriental music while I imagined the stories hidden in each fabric, dreaming of the dresses and creations they could become.

As a teenager, I held a dream close to my heart: to study fashion in Europe, return to Aleppo, and create a luxury gown brand with my father's fabrics. I imagined a small boutique beside our shop in the Old City — a continuation of legacy, a bridge between past and future.

The covered Al-Madina souq in Aleppo, lit by hanging lanterns

Then the war came.

It took my father's business, our home, and the life I had envisioned. Aleppo became unsafe, and my family scattered across the world. I packed my entire life into a single suitcase and left behind everything I had ever known.

Arriving in the United States, my dream felt distant, almost impossible. Survival came first. I had to find a path to support myself and help my family rebuild.

Yet, Aleppo never left me. The fabrics, the music, the poetry, and the textures of the souq still live inside me. They guide my vision, shaping the way I see beauty, storytelling, and craft.

The same Aleppo market after the war, in ruins

After years of feeling unhappy trying to follow a "normal career," I decided to give fashion a real chance. That decision led me to move to New York City.

I started attending events, taking classes, and working hard to learn the ins and outs of the industry. The city gave me the opportunity to work alongside an executive producer who mentored me and taught me how runway shows and fashion productions come together to bring creative visions to life.

Today, I see this as only the beginning of my journey. Every experience — from the fabrics of my childhood in Aleppo to the creative energy of New York — has shaped the way I approach fashion and storytelling. I'm excited to keep growing, exploring new ideas, and bringing more stories and creative visions to life through my work.

Some of My Work

02 — Selected Projects
01 — Production

SP5DER FW24 Runway Show

Working on the SP5DER FW24 runway show was my first experience being part of a large-scale production. Being backstage and watching everything come together — the music, the lights, the styling, and the models lining up seconds before walking — was surreal. The energy was intense and beautiful at the same time. Everyone was moving quickly, but with purpose, turning a creative vision into something real in front of an audience.

That experience was the moment I realized how much I love the world behind the runway. Being part of that process made me certain that creative production is where I belong.

02 — Production

PATBO SS26 / FW26 / SS25 Runway

What moved me most during these projects were the moments in between: the anticipation backstage, the rhythm of the runway, and the quiet collaborations between scenes. It deepened my love for creative production and event planning, where storytelling, artistry, and coordination come together to bring a vision to life.

03 — Production

Bronx and Banco FW25 / SS26 Runway

A story come to life through color, movement, and light. The quiet intensity backstage and the moment the models stepped onto the runway reminded me how powerful fashion can be when so many creative minds come together.

04 — Content

Michael Kors × Kira Kirby

I recently collaborated with influencer Kira Kirby on a Michael Kors campaign, where I directed the creative concept, styled the looks, filmed the content, and edited the final video to reflect the brand's elegance and energy. I also documented and edited her Fashion Week moments — from getting ready to runway arrivals — creating fast-paced, visually engaging content that performed strongly across all social media platforms.

05 — Production

New York Bridal Week

Working on NYBW with Watters Designs felt incredibly special to me. There was something so intimate about being surrounded by flowing gowns, soft candlelight, and the quiet moments before everything begins. Watching the space come to life reminded me that bridal fashion carries so much emotion — it represents love, hope, and the start of a new chapter in someone's life.

03 — Community

Society Twenty Two

Co-Founder

Society Twenty Two is the sense of home I found again in New York. My best friend and I built it from something we both carried quietly — the ache of being far from where we come from, and the relief of finally being around people who understand that without needing to explain it.

Every event we host is a small return. A room full of Middle Eastern faces, music, and warmth — the same feeling I grew up with in Aleppo, rebuilt here, together.

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